Chandrababu Naidu Unveils Strategic Word-of-Mouth Campaign for Elections

Election fervour is intensifying in Andhra Pradesh, with major parties such as YSRCP, TDP, and Janasena actively engaged in the candidate selection process. CM Jagan has already initiated the candidate selection process, while Chandrababu and Pawan Kalyan are gearing up for the same. Chandrababu perceives this election as highly ambitious but remains determined to secure victory, launching innovative programs in pursuit of success.

TDP leader Chandrababu has made a significant decision to focus on word-of-mouth publicity during the current election cycle, recognizing the influence of grassroots communication. Despite continuous efforts, the TDP’s popularity has not surged, leading to a strategic word-of-mouth campaign during Sankranti. In a Telangana-inspired move, the party is reportedly in discussions with agencies to recruit over 3 thousand individuals for a 2 to 3-month campaign, offering a monthly salary of 20,000.

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Drawing inspiration from the success of the Congress party in Telangana, where word-of-mouth played a crucial role, TDP is planning an extensive campaign to build hype through grassroots communication in Andhra Pradesh. The strategy involves amplifying word of mouth to convey the message that TDP is poised for victory everywhere. A significant effort is being made to create a large-scale narrative, mainly targeting auto drivers, domestic helpers, and various professionals, with the aim of establishing the perception that TDP will secure a majority in the elections.